Media education and concept of media literacy in information society Dr. Karmen Erjavec
Summary: Media studies expand the concept of media literacy from its traditional focus on print and audiovisual media to encompass the internet and other new media. The present article addresses the question how media literacy in information society should be changed. The article begins with presentation of youth consumption of media and a definition: media literacy is the ability to access, analyze, evaluate and create messages across a variety of contexts. This four-component model is then examined for its applicability to new media. The result of analysis of the concept of media literacy is that our understanding of media literacy should be extended so as to include a body of knowledge regarding the broader social, cultural, economic, political, and historical contexts in which media content is produced.